Privacy Policy

Selftale (“we”, “us”, “our”) operates the Selftale website and related services that let you create AI-powered designs and order custom products.

This Privacy Policy explains what personal data we collect, why we collect it, who we share it with, and what choices you have. It applies when you use our website, apps, and related services (collectively, the “Service”).

Account and profile information

When you register or update your account, we may collect your username, email address, password (stored securely), and profile details you choose to provide.

Orders and payments

When you purchase Products, we collect order details such as items, shipping address, contact information, and transaction references. Payment card details are processed by our payment providers — we do not store full card numbers on our servers.

Creations and uploads

We store AI-generated images, prompts, and other content you create or upload through the Service so you can manage, share, and order them.

Usage and device information

We collect technical data about how you interact with the Service, such as pages viewed, browser type, device type, approximate location derived from IP address, and referral source. See our Cookie Policy for details on cookies and similar technologies.

Communications

If you contact support or respond to our messages, we keep a record of that correspondence.

We use personal data to:

• Provide, operate, and maintain the Service.
• Create and manage your account.
• Process orders, payments, shipping, and customer support.
• Send transactional messages such as order confirmations and security alerts.
• Improve features, performance, and reliability through analytics.
• Detect, prevent, and address fraud, abuse, or security issues.
• Comply with legal obligations and enforce our terms.

We may also send product updates or promotional messages where permitted by law. You can opt out of marketing emails at any time.

If you are in the European Economic Area or United Kingdom, we process personal data on one or more of the following legal bases:

• Contract — to provide the Service and fulfill your orders.
• Legitimate interests — to improve the Service, prevent abuse, and operate our business responsibly.
• Consent — where required, such as for certain marketing or non-essential cookies.
• Legal obligation — where we must retain or disclose data to comply with law.

We do not sell your personal information. We share data only when needed to run the Service:

• Fulfillment partners — suppliers who manufacture and ship Products on our behalf.
• Payment processors — such as Stripe, to securely handle payments.
• Infrastructure and analytics providers — hosting, email, and privacy-oriented analytics tools that help us operate and improve the Service.
• Professional advisers and authorities — when required for legal, regulatory, or safety reasons.
• Business transfers — if Selftale is involved in a merger, acquisition, or asset sale, data may transfer to the successor entity subject to this Policy.

Third parties we use are required to handle data appropriately and only for the purposes we specify.

We retain personal data only as long as needed for the purposes described in this Policy, including to provide the Service, meet legal obligations, resolve disputes, and enforce agreements.

When data is no longer required, we delete or anonymize it unless we must keep it for legal or accounting reasons.

Depending on where you live, you may have rights to access, correct, delete, restrict, or object to certain processing of your personal data, and to receive a portable copy of your data.

You can update account details in your profile settings. To exercise other rights, contact us at support@selftale.com. We may need to verify your identity before responding.

If you are in the EEA or UK, you also have the right to lodge a complaint with your local data protection authority.

Selftale is based in Greece. Your data may be processed in Greece and in other countries where our service providers operate. When we transfer data internationally, we use appropriate safeguards such as standard contractual clauses where required.

The Service is not directed to children under 13, and we do not knowingly collect personal data from them. If you believe a child has provided us data, contact us and we will take appropriate steps to delete it.

We use technical and organizational measures designed to protect personal data. No online service can guarantee absolute security, but we work to safeguard your information against unauthorized access, loss, or misuse.

We may update this Privacy Policy from time to time. We will post the revised version on this page and update the “Last updated” date. Material changes may also be communicated through the Service or by email where appropriate.

For privacy questions or requests, email support@selftale.com.